NOW ACCEPTING APPLICATIONS UNTIL FRIDAY, DECEMBER 19TH.

An exclusive, high-touch, 12-month mentorship that combines online business coaching and done-with-you tech solutions to help brick-and-mortar health and wellness business owners launch their digital products and services.

 

NOW ACCEPTING APPLICATIONS UNTIL FRIDAY, DECEMBER 19TH AT 11:59PM PT.

APPLY NOW!

Why we created The LextroMind


After working with so many of the same clients we realized that teaming up would absolutely be the most beneficial for all parties.

You want to know how to sell your stuff (and actually have people buy it), and we’ve got the solutions.

All of them. No, but really.

We also did some research and can say with full certainty that there isn’t anything else like this out there; marketing and strategy meets tech and implementation — at least not anything that was up to our standards.

So we did some brainstorming, did some organizing, and the LextroMind was born. 

Our Promise:

At the end of our 12 months together you will have successfully run your first launch and integrated all of the tech and systems needed to run any future launches. We are certain that once you learn these methods and have your systems in place, it’ll be as simple as rinse and repeat.

How The LextroMind Works

The 30,000 foot view of The LextroMind is that you will have access to Maestro to learn what you need to do in order to launch your online offerings, and you’ll have access to Lex to learn the tech component of how to do it AND to make sure it actually gets done
the right way.

 

What’s Actually Included


12 months of personalized, 1-on-1 support from both Lex and Shanté
We are intentionally and strategically keeping The LextroMind small so that we can offer you the bespoke (oh, das a fancy word) support that will allow your unique online business to succeed.

We get it, no two online businesses are alike, and a strategy that worked for someone else may have zero benefit for you given your specific circumstances. Additionally, the number one complaint we hear about typical masterminds in the online space is that members often get lost in the sauce and feel like just another number, often having to re-explain their business on every coaching call because of the volume of members and rotating of coaches. In The LextroMind you will be coached directly by us. Not by co-coaches, members of our team, or community moderators. Us.

Two strategy calls per month, one with Shanté for all business coaching needs and one with Lex for all things tech
The transformation requires implementation. You will have a total of 24, yes, 24 1:1 strategy calls with Lex and ShantĂ© over the course of 12 months. While many coaches in the space don’t like to offer 1:1 calls, we both regard them as primary needle movers and hands-down the best way to make sure that our clients understand exactly what they need to do, stay on task, and actually get shit done. Your calls with ShantĂ© will primarily to outline and implement the specific strategies required for launching (messaging, marketing, copy-writing, launch planning, etc) while your calls with Lex will be used to execute any and all necessary tech tasks (page building, setting up automations and sequences, integrating platforms, etc). These calls will provide clarity, accountability, and ensure that you gain the proficiency to be able to run your own launches and seamlessly utilize your tech in the future.


Monthly live group coaching calls
In addition to the monthly 1:1 calls, we will be meeting each month as a group (12 total calls) to cover a ‘master topic’ that will be led by either Lex or ShantĂ©. The live calls are held on the first Thursday of the month at 11am PT-1 pm PT. The dates for the group
calls are as follows: January 8 (the second Thursday of the month because of New Years Day), February 5, March 5, April 2, May 7, June 4, July 2, August 6, September 3, October 1, November 5, December 3.

Master topics are presented in The LextroMind Curriculum section below. The primary purpose of these calls is to provide the foundational understanding of these master topics so that 1:1 calls can be used to discuss how to apply to the concepts to each client’s specific business. Additionally, group calls will be used for masterminding where members can learn from each other and hear what is working for other folks in the space.

All of the group calls are recorded so you can watch them as many times as you like. And yes, you will have access to these calls forever.


Unlimited Voxer support
(All Voxers will be answered within 36 hours, M-F)
Suppose you have a question between coaching calls? We gotchu. All members will have access to both Lex and ShantĂ© via Voxer (voice and text messaging platform) to ask any and all questions that come up. Whether it’s a tech question or a question about what to write on your sales page, we’ll be available to support you in the moment and keep you moving forward. 

 

Lifetime access to our PDF guides, templates, checklists, fillable worksheets, and more
You'll get access to our extensive library of assets that we utilize for launches, websites, SEO, blogging, email marketing, planning, creating, and more on top of all of our slide decks from each of the monthly calls. You'll have these to use inside of your business for life.

              

One In-Person Live Event (YUP.)
NOTHING beats the magic of being in the room. The LextroMind will include a two-day in-person live event in Los Angeles, CA dedicated to masterminding, strategizing, implementing, and straight up just getting to know each other.

Having a live event was a non-negotiable for us and we can’t wait for you to experience the power of being in-person with other folks who are putting themselves out there and doing the thing.

The 2-Day live event will occur on Thursday, March 26 & Friday, March 27, 2026 from 9-5pm PT.

"Being part of LextroMind is very easily one of the top career investments I’ve ever made. My life is changed as a result. I knew that I wanted to reach more coaches but was hesitant and unsure if I could handle posting regularly; I knew I could probably figure out how to do some marketing and promotional email, but what I’ve gained from working with Lex and Shante is 10,000 times more powerful than what I could have figured out on my own.

I felt supported and more and more empowered over the course of the program with tools, how-tos, encouragement and best in the business coaching. I feel confident swimming in the deep-end with no supervision! And I feel so lucky to have been part of a smart, motivated and supportive group of women. The extra support and encouragement was the Icing on top."

Yuka Sugiura, PT, DPT
Gymnastics Neuroperformance Coach
Instagram: @levelupneuro 

    

The LextroMind Curriculum

While we’d love to simply teach you everything we know, we’ve only got 12 months together and want to make sure that we use that time in the most effective way possible. In case you didn’t know (which you might not) planning and executing a successful launch takes months of preparation, and we’ve designed this curriculum with that in mind.

Content that Will be Covered During The LextroMind

  • Organic traffic strategy - Up-level your approach to in-bound marketing and learn how to create content that attracts and nurtures your ideal client.
  • Branding and Messaging - Develop an unmistakable presence in the online space that stands out, conveys what you stand for, and attracts customers you’re excited to work with.
  • Offer Creation - Learn how to structure AND build out your online offer, be it high ticket coaching, a group program, an online course, an online library, a membership, etc, AND learn how all of your offers should fit together to best serve both you and your customers.
  • Pre-launch strategy - Master the anticipation phase and learn how to corral attention, aka the special sauce for increasing predictability in the online space.
  • Launch strategy - Learn exactly how to launch! Launching is NOT a guessing game and you should never wonder if anyone is going to actually buy. Topics covered: Waitlist launching, Hardstyle launching, Pocket launching, Flash Launching
  • Copywriting - Learn how to express your message in your voice in a way that will attract your people.
  • Email Marketing - Arguably the most important part of your business when it comes to sustainable selling. Topics covered: Content, opt-ins, lead magnets, sequences, automations, brand consistency (and yes, we’ll hold you accountable so you actually send out emails!)
  • Sales Page and Landing Page Creation - Honestly, these are the least important that they’ve ever been, but they also give business owners the most stress. Learn the key components of a page that converts, the tech necessary to build each, and create plug-and-play templates that you can use for the rest of forever.
  • Software 101 - Learn what software to use for what purpose, how to use that software, AND how to integrate between software platforms. The platforms: email marketing, payment processors, online scheduling, course creation/hosting, membership, webinar, video hosting
  • Websites - Learn the do’s and dont’s, website structure, ideal photos for your website, and website design and navigation optimization.
  • AI for Online Business - Learn how to utilize AI inside of your business to maximize efficiency, time, and your mental bandwidth. 

...Yes, you will have access to these trainings forever.

APPLY NOW

  

            

But What About the Price?!


The investment for 12 months of an unparalleled coaching experience:
$12,000 USD


Transparency first, last, and always.

Is that a big number? Yes.

We don’t want to speak for you, so perhaps it’s not a big number to you, but our guess is that you don’t think it’s a small number, and we’re ok with that.

We’ve set the price based on what will allow us to show up and provide the support that you deserve and ensure that you get the outcome you desire.

We’ll teach you the strategies, we’ll implement the systems, we’ll help you integrate the tech, we’ll hold you accountable so you actually get shit done, and we’ll guarantee that your launch will not flop.

Additionally, both the systems that you develop during the Lextromind and the tech solutions that you implement will be rinse-and-repeat for any and all future launches and online products.

Work with us once, set yourself up for forever. 

 

Here’s a little price anchoring for you (we’ll go over this concept during the LextroMind): 

 Industry standard to have someone build a sales page for a launch: $5000.

Industry standard to have someone build an online course for you: $10,000 

Industry standard to have someone run a launch for you: $20,000
minimum.  

Both Lex and I think that these prices are insane (hence why we charge what we charge), but you get where we’re going with this.

We set the price, YOU determine the value.

For those wondering, yes, you will be able to finance your investment and pay monthly. We will be offering both a paid-in-full option and a 12-month payment plan option. The 12-month payment plan option will have a 3% markup to cover additional fees and administrative costs.

Of note, if the price is lower than you thought it would be, you’re welcome.

APPLY NOW

There’s a good chance that you already know who we are, but in case you don’t here ya go:

Meet Lex Lancaster

I'm the founder and CEO of Lex Lancaster Creative Co. and I provide executive and creative solutions for health and wellness entrepreneurs. As a Doctor of Physical Therapy with a passion for technology and systems, I absolutely love providing tailored and innovative strategies to help health and wellness businesses thrive through personalized, done-for-you tech solutions.

I've helped countless entrepreneurs free up their valuable time and streamline and grow their businesses by helping them build smart systems, run successful launches, and create websites of their dreams.

 

Meet The Movement Maestro

I’m a Doctor of Physical Therapy by trade, but a little thing called Instagram allowed me to quit a job I hated, move to SoCal, buy a Hypergreen Jeep (Peggy), and build the life of my dreams. Online business changed my life, and I’d love to help it do the same for you.

My online business, The Movement Maestro LLC, has allowed me to travel the world, run a podcast that has been downloaded over 1 million times to date, and for those of you all about the numbers, run multiple 5-figure launches.

While I’m typically associated with Instagram, my expertise lies in helping health and fitness pros build profitable online personal brands. My business coaching focuses on content creation, organic growth, and brand strategy, with an overall approach based in transparency, integrity, and sustainability. In my 9+ years in the online space I’ve helped thousands of individuals establish their online presence, grow their online businesses, and do so in a way that works for them.

I’ve got a penchant for marketing and messaging, I believe there is a better way to do online business, and I can say with full certainty that MOAR you is better.

 

       

What It’s Like to Work With Us Inside The LextroMind

Scroll through to check out what the people are saying about their experience inside The LextroMind:

 

"LextroMind absolutely exceeded my expectations. I was in the process of transitioning from in person to an online business, but was overwhelmed by all the things I needed to do to make it happen. I did not have an understanding of how email marketing worked, what a launch was or how to implement a launch, and all of the little pieces of the puzzle that make a big impact. LextroMind taught me all the basics and so much more. The program moved through a sequence that made sense and allowed me to build a solid foundation for an online business. Every month I had tangible items to tackle that pushed me forward in my online business each month. I am now confident in tech and systems for my business, effective marketing strategies, and how to put it all together to launch programs that people actually want. As someone who has paid for 3 different business coaches in the past, I can tell you the experience has been unmatched."

— Megan Jones, PT, DPT, OCS, P&PA Coach
Physical Therapist

"Being part of LextroMind was a game-changer for me. I have owned a PT clinic for the the past 18 years and have been wanting to get into the online space, but had no idea how to do it or where to begin. I gained so much invaluable experience in creating and launching a program for an online business - which I can now rinse and repeat. I would have never accomplished what I did in those nine months without this group. But, it was so much more than just that."

— Hilary Granat, PT, DPT, MS
Physical Therapist and Menopause Coach

"I cannot believe how much I learned and grew in my business and online presence since joining the LextroMind! Despite working in my full-time clinic practice and managing my young family, Lex and the Maestro helped me to prioritize the action items I needed to level up in this space. I highly enjoyed having two skilled & motivating coaches to help me problem solve and optimize the time I have for the most gains. I came in to the experience feeling unsure of how to strategize my content with a suboptimal website, and am leaving it with a much more optimized website and clear understanding of how to direct my efforts."

— Dr. Laura Glazebrook, PT, DPT
Physical Therapist

"I joined the LextroMind because I was at my limit with patients I could see in my brick and mortar so wanted to be able to better leverage my time to help more people through online offerings. I had some semblance of an idea on how to improve my online offerings, but no idea on execution, efficiency, or how to effectively market and sell my offerings. The LextroMind helped me launch my first online strength program that was really successful. More importantly, it gave me the tools to be able to independently replicate that process down the road. Lastly, it introduced me to 7 other healthcare entrepreneurs who were invaluable connections and support. I've never found Zoom group calls to be helpful until this group. They were a great way to bounce ideas off each other, support each other, and learn together and from other perspectives. I am so thankful I joined the LextroMind!"

— Dr. Jessie Duppler, PT, DPT

Physical Therapist

"The LextroMind program exceeded my expectations in every way. Shante' and Lex's expert guidance through every stage of the process was thoughtful, repeatable, and presented with such patience. I'm someone who had a considerable social media presence going into the program, but didn't know how to utilize that in the development and launch of my own course. LextroMind directed me every step of the way with top notch coaching and impeccable tech assistance, which allowed me to experience a very lucrative first course launch. It was the nudge I needed to lean into my love for content creation in the online space."

— Anne Duch, DPT, WCS, E-RYT
Physical Therapist

Who Is The LextroMind for?

 

The LextroMind is for established brick-and-mortar health and wellness business owners who want to launch their first digital offer and want to personally learn the systems and strategies required to do so.

The criteria that we’re looking for as a baseline for consideration into the program includes:

  • Has been using social media and creating content consistently for at least 1-2 years with an established audience
  • Is willing to use the software that we recommend  
  • Has an understanding of who their ideal client is in the online space
  • Has the time available to dedicate to learning the systems and software taught during the Lextromind (we’re not a VA service that just does everything for you)
  • Has worked through beginner mindset issues (comparisonitis, imposter syndrome, urgency) and understands that success in the online space takes time and consistency
APPLY NOW

"I joined the LextroMind without a clear "path" to an online program. With that in mind, Lex and Shante went above and beyond to help me define what makes sense FOR ME and MY business model. Despite the group format, I received so much one-on-one personalized guidance.

I came out of it with a lot of confidence of how to implement online programs (and all the tech that goes into the behind the scenes). To be candid: I didn't actually launch a program. I will someday, and I know I can.

The *magic* of the LextroMind was in the process. I deeply refined my systems and processes and got so much clarity on my message.

I felt inspired by my cohort and continue to learn from them on the sidelines. I can say it with my chest: THIS PROGRAM IS WORTH "IT". The money, the time, the effort.

Under the guidance of Shante and Lex, I tripled the cost of my new patient appointments and refined how they work. Despite what felt like a shocking change to me ... I only saw increased bookings. *insert mind blown emoji* I also committed to a new marketing arm (podcasting), successfully converted my email marketing platform, established a stronger "brand voice" on instagram, AND got clarity on how to actually leverage SEO for my website and blog."

Kate Daugherty, MS, CNS
Owner — The Facility Denver
Instagram: @thefacilitydenver

Let's talk about results.

You might be wondering exactly what our LextroMind crew has accomplished.
Here are some wins they shared with us:

"I launched my first program! I actually built a program, got people on the waitlist, email marketed to those people, and closed sales! This program is still bringing me sales 5 months later. The SEO work I did has allowed me to pivot in my business and start attracting the clients I really want to work with, and after 9 months, I am now getting inquiries from my ideal client, and signed my first long term coaching client!"

—Megan Jones, PT, DPT, OCS

I’ve posted ~5 days a week for the last 10 months

I started the program with around 800 followers, today it’s over 30k
I have over 1000 people on my email list

Our guest bedroom is now my office/studio and I’m saving hundreds of dollars a month on rent

I worked with an Olympic gold medalist!

I’m getting invited to speak at conferences that wouldn’t have had me on their radar

I’ve been on 2 big gymnastics-focused podcasts

I’ve run 2 webinars and have 50 people signed up for my group coaching program (all off the waitlist!!)

I have clarity, ideas and motivation to create a path forward and make an even deeper impact with the coaches I’m trying to reach."

—Yuka Sugiura, PT, DPT

"I am so pleased that with a little guidance and some hard work I've doubled my IG followers, gotten a much needed revamp of my website, and ran my latest online offering with much less hands-on work for me than the first one!"

—Laura Glazebrook, PT, DPT

"Ummm, a $15,000 launch was pretty cool. đŸ€“"

—Anne Duch, DPT, WCS, E-RYT

"I was able to launch a 1:1 health coaching program that I have been thinking about doing for a couple of years, but could never make the time to actually do it. I also launched an 8 week DIY strength training program (Meno-Strength) for women in Midlife & Menopause. I started an email list and started writing a monthly email to my list. I wrote more emails than I thought was possible for my launch (and in Shante's eye's is never enough LOL). I learned how to use ConvertKit and so many other "techie" things that I thought were way over my head for being a non-techie person. I was more consistent on posting on IG than I have ever been in the past. Met amazing women that inspired me in so many ways and know that I will stay in touch with."

—Hilary Granat, PT, DPT

I now have the ability to independently create, market, and succeed in providing online programs that don't require me to provide 1-1 training with individuals. This allows me to disseminate more information, while also getting the value out of the time I spend creating. I really enjoyed creating the online offering I did, and am really excited to do more in the future!

—Jessie Duppler, PT, DPT

You've Got Questions, We've Got Answers

Listen, your results are our reputation, and that in mind, we care a shit ton about both.


We created the LextroMind not just to fill a gap in the space, but because we have truly built the lives of our dreams and we want to help other folks do the same.

Yes, it will be a significant financial investment, yes it will be a significant time commitment, and yes, you will have to work your ass off, but we promise that you will get out every single bit that you put in.

If you’ve read this long-ass sales page and you’re a hell yeah, we want to personally invite you to apply for the LextroMind. If we believe we can help you we will reach out with next steps, if not, we’ll reach out with suggestions on what we think would be a better option for you.

Either way, we’re in your corner and we’re rooting for your success.

Cheers to leveling up.

You ready to make moves? Let's do this!

 

 NOW ACCEPTING APPLICATIONS UNTIL FRIDAY DECEMBER 19TH AT 11:59PM PT ONLY.

We will only have 10 seats available.

APPLY NOW!


Applications close on Friday, December 19th at 11:59PM PT

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Still wondering if The LextroMind is a good investment for you? Here's what our first cohort had to say to anyone who is on the fence:

From Hilary:

"If you are contemplating joining Lextromind, just do it! You will not be disappointed. I was nervous to join and was worried about the financial cost, but I am telling you, it was truly worth it and you will learn and grow so much."

From Laura:

"LextroMind was, hands down, the best investment I have made in my online business. The amount of proficiency I feel now with not only the online game, but also the tech to run my business is honestly priceless. The ability to grow alongside a group of other online professionals was incredibly motivating and another unexpected perk. I feel like I made 7 other like-minded friends along the way."

From Jessie:

"I know that it seems like a large financial investment. But to me, the cost was 100% worth what I got out of it."

From Megan:

"You are investing in the future of your business. The program will push you to be creative, critically think about your business so what you launch makes sense, and will set you up for long term success. You won’t get another program like this where tech and high quality business strategy come together as one."

From Yuka:

"Lex and Shante teach how, why, when, where in a way that was totally manageable, and with support and extra help when needed. You’ll get a comprehensive, super practical set of tools that apply to anyone building a presence and business online, but also receive coaching and guidance specifically for you in a way that suits your specific experience, audience, content and goals. And all of this with best-in-class coaching and the experience that proves that it works."

From Anne:

"If you have ANY interest in developing anything in the online space, LextroMind is THE program. Do it. Invest in your business and in yourself. You'll gain two amazing coaches - AND a cohort of incredible people celebrating your wins, giving constructive feedback, and cheering you on!"

Biz after The LextroMind

We recently asked our folks from Cohort 1 for any updates now that they have been finished with The LextroMind for just over a year. 

Here's what they said, if you're curious:

Jessie: "Over the last year I've been able to build on the skills I learned in the LextroMind to improve the online aspects of my business. I've continued to see improvements in SEO, utilizing the blogging strategies we learned. My strength program I created in the LextroMind is now an evergreen product available on my website, which continues to generate revenue. I've been able to create an additional online bike fit offering, and continue to grow my online following. When I started Lextromind, I had about 1500 followers on Instagram. I now have 5600, which has created visibility for my brand and a pipeline to increase newsletter readers and potential customers. Additionally, I was able to meet 7 other colleagues from across the country who have become incredible resources; we continue to talk, brainstorm, and provide advice to each other on our group Voxer, which remains an invaluable resource. The Lextromind has truly been a springboard for me to change my business from solely a healthcare practitioner to offering online programs that free up my time, allow me to reach more people, and provide some passive income. HIGHLY recommend."

Hilary: "Since LextroMind, my business has continued to grow in exciting ways. As you know, during the program, I launched two offers I’m incredibly proud of: a 1:1 menopause coaching program and an 8-week strength training program for women in midlife. Being able to support women through this stage of life has been rally fulfilling and fun.

Over the past year, I’ve continued to steadily grow my email list, started blogging more consistently, and even launched a new summer program, Strong on the Go. Next up, I’m running a flash sale of my signature offer to celebrate my birthday month - all while continuing to run my brick-and-mortar PT clinic and see patients full-time.

LextroMind taught me so much about building and sustaining an online business. It truly gave me the tools and confidence to keep moving forward and I still consider it one of the best business investments I’ve ever made."

Anne: "I've expanded my online offerings to 5 in total and, while I retained Lex's services to help support the technology side of my business, Lextromind helped me understand what tasks I should delegate based on my time-constraints, so that I could be more efficient.

My Lextromind cohort has stayed in contact and has been a beautiful resource for sharing ideas, asking technology questions, and simply supporting one another in our lives and our businesses. That's been a wonderful bonus.

I routinely ask WWSD (What Would Shante' Do) when it comes to IG and email content and/or timing - she lives rent free in my head and I'm kinda okay with it. :)"

Megan: "I have built my business from just 2 clients to 7 full time clients over the past year. All of my clients came from a web search! I am so happy with the service I offer and I am brainstorming a new launch!"

Alexis: "Still trucking along in my in person business! This year I launched my self paced postpartum rehab program. So I am now offering a prenatal program and postpartum program, and also have an organ mobilization webinar that can be purchased."

Yuka: "2025 has been a very cool step up in developing products, courses and opportunities thanks to the knowledge AND mindset I gained from The LextroMind and subsequent visibility from Instagram.

This year, I ran 5 webinars, launched an ebook, had one flash sale, and am about to do another.

I've been invited to speak at new conferences in person and virtually, and feel like an actual online business owner who has the tools to expand.

And now having had experience launching several things and having a bigger audience, I can get more strategic about what I'm creating -- moving from just getting things launched to deliberately putting together a curriculum."

Got MOAR questions? Email [email protected] and we'll get back to you ASAP.