REGISTRATION CLOSES ON FRIDAY NOV 3RD @ 11:59PM PST

SEO SCHOOL

A comprehensive, digestible, and tactical hybrid SEO (Search Engine Optimization) course for health and wellness entrepreneurs that will teach you everything you need to know about SEO so you can start ranking higher on search engines and get found by your ideal client without the use of paid ads.

 

There are limited seats available, so make moves!

ENROLL NOW!

Why I created SEO School


The information and education that existed online before I created SEO School is not easily digestible by a health and wellness business owner and is mostly geared toward those who are techy and/or have the budget to hire a whole marketing team to manage their marketing and SEO.

I created SEO School because I wanted to help other health and wellness practitioners take advantage of the best FREE marketing solution that existed so they could capitalize on SEO without breaking the bank.

I was a PT practice owner who saw the value of SEO firsthand while building my practice and inside SEO School, I teach SEO the way that I would have wanted to be taught— a very bottom-line upfront approach with tactical and tangible steps that will help you learn everything you need to know about SEO so YOU can manage your SEO in 1-2 hours per week, rather than hiring an outside agency for a gazillion dollars per month.

My Promise:

SEO School will teach you everything you need to know about SEO in a digestible and relatable way so that you can learn concepts and strategies specific to your business and manage your SEO for yourself for the rest of forever.

SEO School makes taking the steps needed to show up on Google easy. 


I would bet that you've heard of SEO before (or you likely wouldn't be looking into this course), and have been told you need to "do your SEO".

But with all of the information out there, it can be easy to feel overwhelmed by SEO and understand where to start, how to do it correctly, and how to know exactly what to prioritize. Not to mention, there isn't much information that is specific to health and wellness businesses.

And when it comes to techology, you may not feel comfortable doing more edits than changing a few text boxes and photos on your website. Beyond that? No, thank you! Even the most "simple" SEO guides you find online are stuffed with a ton of complicated tech terms and are confusing.

I get it and I've got you.

SEO School will cover my EXACT method for health and wellness professionals to get started with, manage, and crush search engine optimization in a super digestible and relatable way.

This is SEO for health and wellness small business owners who want to understand and manage their SEO in-house and use that knowledge to show up on Google for their ideal client.

 

What’s Actually Included


10 comprehensive pre-recorded modules (released weekly) that cover every SEO principle you'll need to succeed.

The layout of the course is strategically designed to bring you through my step-wise process for SEO. We will start with the foundation of SEO and how to rank on Google and from there, each week will build on the last. By the end of SEO School, you will have learned and implemented all pieces of search engine optimization and know exactly what to do for ongoing SEO management. 

 

Homework assignments throughout the course so you can practice and implement SEO strategies throughout the course.

Watching the modules is great, but actually implementing is where you will learn. I will give you homework assignments throughout the course that will ask you to directly implement the lessons you complete. These homework assignments are simply for your learning and will never be graded (you never have to show me them if you don't want to!) These action items end up becoming great talking points on our monthly Q&A calls.



Monthly live group Q&A calls for 6 months

Every month we will have one Q&A call that lasts between 1.5 to 2 hours where you can bring any questions you have regarding the course, your homework assignments, and SEO implementation. On the calls, I will answer every question you bring and give live demos when needed for optimal learning and feedback. Every Q&A Call is different but it's the perfect place to ask specific questions (aka personalized group coaching). These calls are always recorded and if you are unable to make the calls, you can submit questions ahead of time and I will answer them on the live call. 
 

Lifetime access to a private Facebook community with over 100 members so you can ask questions and receive feedback.

The private SEO School Facebook group is full of other health and wellness entrepreneurs who have taken SEO School and are actively implementing what they have learned. You can ask questions and receive feedback from both them and myself between the live group Q&A calls as well as share your content for feedback (and everyone in the group is the most supportive!)



Lifetime access to the course itself, any updates I make to the course, the private Facebook community, and all group Q&A call recordings.

Yep! Lifetime access. Things change, update, and grow and you will always have access to these changes as I make them and upload them. 

You can also rest assured that you can rewatch lessons as many times as you'd like for the rest of forever and catch up if you ever feel like you get behind during the course.

A look inside SEO School


I understand what you see as module content for SEO School will not mean much to you, as you haven't learned these concepts yet. But, for those who may be familiar with some of the terms related to SEO, I wanted to make sure you could have an inside look at what the course contains. If you're unfamiliar with these words, the fun news is that you will be super familiar with everything you see here by the end of the course. 

What we will cover in depth in SEO School:

  • Exactly what SEO is and how you can start to rank on Google
  • Narrowing down your niche and keywords so you can come up in Google searches made by your ideal client and specific niche
    The in’s and out’s of technology that makes SEO management a breeze
  • The exact method I use to manage my clients’ websites to get them found online
  • How to optimize your content so it can be found by Google
  • Specific optimization strategies for websites, podcasts, blogs, and social media
  • Strategies that work great for both local and digital businesses to succeed with SEO

 


Module 1: What is SEO?

SEO Background
Ranking Signals and How Search Engines Work
On-Page vs Off-Page SEO


Module 2: Keywords

What Is A Keyword?
Keyword Development Workshop
Keyword Development Tools
Keywords Summary + Next Steps

 

Module 3: Technology Set-Up

Introduction to the Tech Module
Google Search Console
Google Analytics
Ubersuggest
SEO Space


Module 4 Part 1: Content Development and Breakdown

A Word on Keywords
General Content Principles
Images
Videos
Links
Copy/Text/Formatting
SEO Titles and Descriptions

 

Module 5: Content Mediums

Websites
Website Example
Blogs
Podcasts
Social Media

 

Module 6: Local Businesses

Introduction
Google My Business
General Local Things to Consider

 

Module 7: SEO Tool Usage

Introduction
Google Search Console
Google Analytics
Ubersuggest
SEO Space
SEM Rush

 

Module 8: Advanced Concepts

Page Speed + Page Size
Mobile Compatibility
Schema Markup
Legal Stuff
Chat GPT

 

Module 9: Wrapping It All Up

Summary and What to Do Next

 

Module 10: Bonus Material + Continued Add-Ons

Updated Brand Photography Guide
Assessing Stats and What to Write Next
Continued Add-Ons over time


Community Call Recordings

This module includes all previous call recordings and will house all future call recordings.


...and yes, you will have access to all of the content within SEO School forever.

SEO School Investment

$697

REGISTRATION CLOSES 11/3!

  • 10 comprehensive pre-recorded modules (released weekly) that cover every SEO principle you'll need to succeed.
  • Homework assignments throughout the course so you can practice and implement SEO strategies throughout the course.

  • Monthly live group Q&A calls for 6 months

  • Lifetime access to a private Facebook community with over 100 members so you can ask questions and receive feedback.

  •  Lifetime access to the course itself, any updates I make to the course, the private Facebook community, and all group Q&A call recordings.

ENROLL NOW!

There’s a good chance that you already me, but in case you don't, here you go:

I'm Lex Lancaster

I'm the founder and CEO of Lex Lancaster Creative Co. and I provide executive and creative solutions for health and wellness entrepreneurs. As a Doctor of Physical Therapy with a passion for technology and systems, I absolutely love providing tailored and innovative strategies to help health and wellness businesses thrive through personalized, done-for-you tech solutions.

I've helped countless entrepreneurs free up their valuable time and streamline and grow their businesses by helping them build smart systems, run successful launches, and create websites of their dreams.

 

  

SEO School Testimonials and Results

Don't take my word for it, swipe through to see what others have to say about SEO School:

 

"Lex knows her audience and makes the course so approachable. She cut out all the extra garbage and taught us what we need to know. If you've ever just googled SEO, the search results alone are terrifying. Lex's teaching style is fun, realistic, and extremely effective."

—Abby Halpin, DPT

"Lex's SEO school was incredible. I went into the course with exactly ZERO knowledge about SEO so I had no expectations about what I would learn. I was blown away by the breadth and extent of the information Lex taught us. She delivered it in a way that was practical and digestible (which can be challenging for such a tech-y subject)! I left each call with a thorough to-do list to continue making my website better. Over the course of the 6-weeks, I saw a noticeable improvement in my Google Search Console stats (a program Lex taught us to track whether our SEO work was creating tangible results in how our website was performing). This was really cool to see, and inspired me to keep working on the suggestions Lex provided. Thanks Lex for introducing me to a whole new world that I'm excited to keep exploring!"

—Rhonda Chamberlain, PT

 

"SEO School is a game-changer and must-do for anyone who runs a business (I run an online business)! It's jam-packed with so much valuable info on nailing down your niche, discovering the keywords people are searching for, and creating tailored content (blogs, Instagram posts, podcasts, YouTube videos etc). Lex also teaches all the tech/website stuff that goes behind this including the importance of backlinks, naming photos on your website, using key descriptors and Google Analytics/Google Search Console. Lex finds a way to make this all interesting, taking us step-by-step, and answering EVERY question we have! I'm grateful that I have this info to go back to and to review. A few weeks after SEO school, I got my first client who found me through a Google Search (she's my ideal client too!) and it makes me so happy to already see the benefits of SEO school!"

—Surabhi Veitch, Pelvic Physical Therapist & Mentor

 

"SEO school was the push I needed to get my ducks in a row. In the past, we've leveraged social media to drive traffic and sales to our educational resources, but it was time to increase our discoverability on Google through SEO. With this course, I gained the confidence to audit our website. I now review every bit of copy before it lands a spot on our website with the lens of SEO and we are already seeing and up-tick in website traffic... Lex's handouts are TOP-NOTCH - I actually printed them all out and made myself a reference booklet for whenever I sit down and do website management."

—Stephanie Comella

 

"SEO School was so much more than I expected! Lex's step-by-step guidance made an intimidating project feel do-able, and also SO worth it. The keyword research has helped me feel so much clearer on my message and how to connect with my people. And, I'm moving up in the search results, too. I know I have a stronger foundation for my online business now. And, I feel more empowered to put my work out there, because now I know that people are actually searching for what I do."

—Addie deHilster, Moved To Meditate

 

 "This course is so empowering. I thought I had a general idea of how to use my website to improve my business, but there was SO MUCH MORE to know. I can get overwhelmed with all thing tech, but Lex put this course together in a way that is easily digestible and thoughtfully laid out so I didn't feel this way. There was more information here- not only how to make your content seen, but how to know if it's working or not- than I could have imagined. Highly recommend this course. Lex knows her stuff. Really glad I invested."

—Gretchen Meyers, CEO Coach Gretchen Meyers Training

 

"I learned sooo much from Lex! I have been blogging for 10 years but wasn't optimizing my website in the way I could have been. I learned about targeting keywords for my website and now understand Google Analytics and what I need to be looking for each month to make sure my website is doing what I want it to be doing. I have a clear plan in place for my SEO and website that was non-existent before SEO School!"

— Andrea Claassen

Who is SEO School for?


This course is perfect for you if:

  • You’re looking for a FREE marketing solution (yes, it’s totally FREE to optimize for Google and capitalize on SEO)
  • You know you need to get started with SEO in some capacity but aren’t sure where to start and feel overwhelmed with even the thought of trying to figure it out by yourself
  • You want to better understand SEO concepts so that you can start to implement strategies without feeling overwhelmed
  • You can’t afford an SEO agency for 500+ dollars a month (btw, that's on the low end for an investment and you definitely do not need an agency to get results!)
  • You would love a recipe for content creation and content optimization so you can narrow down your niche and come up when your ideal client searches your service or specialty
  • You want to save time and money by learning the most direct approach for SEO for health and wellness businesses
  • You understand that SEO is a time and effort game rather than an "overnight success".
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How SEO School Will Work and What Exactly the “Hybrid Model” Means— Self-Led + Live Q&A


01. ACCOUNTABILITY WITHOUT THE OVERWHELM

The course is built with 10 self-led modules that you can complete on your own time but will be released over the course of 8 weeks. The modules will be released over time to keep you accountable without overwhelming you because I understand the time commitment needed for this course.

 

02. OVER 6 MONTHS OF DIRECT SUPPORT FROM ME

We will have LIVE Q&A calls 1x/mo for 6 months. If you are unable to make the live calls, you will be able to submit questions for me to answer live on the Q&A calls. At this time, all Q&A calls will be held on the last Monday of the month at 7PM EST (4PM PST).

 

03. LIFETIME ACCESS TO THE PRIVATE SEO SCHOOL COMMUNITY

You will always have access to the private Facebook community to ask questions (over 100 active members) and get feedback from me.

You've Got Questions, I've Got Answers

   

You may be wondering if you are ready for SEO School and I want to leave you with this:

 

At its heart, SEO is all about establishing good habits, getting started early (think investing), and creating quality content for your ideal client. There is never a "bad" time to start investing your time into learning SEO principles and optimizing your website and content for search engines (and don't forget— even if you don't have a website now, learning these principles will help you start off on the right foot as you build your website in the future).

SEO is just like investing, if we do not play the game early and often, we will not have a chance to win.

Return on investment for SEO is different for everyone. For those I work with, visibility on Google and learning how to create quality content for their ideal client is simply creating one more touch point for their ideal client as a way to start or continue building trust and a way to give their ideal client consistent wins. As business owners, we know that someone may be introduced to our content today but buy from us two years from now. We don't own a product store, this isn't an Instagram ad for a sweatshirt.

But having that visibility gives you the opportunity to build trust over time and be THE resource for that person aka your ideal client.

SEO School goes well beyond the technical component of SEO and focuses more on content creation and how to become a credible and binge-worthy source for your ideal client through useful and useable content.

So if you're wondering if you're ready, it truly is never too early to learn the skills and habits you learn in SEO School, because it is never too early to invest in things that will help build trust for your ideal client.

Ready to do this?

Registration closes at 11:59 PM PST on Friday November 3rd.

Seats are limited! Offering two convenient payment plans below.

Pay In Full

$697

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Payment Plan

$233/mo for 3 mo

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Registration closes on Friday, November 3rd at 11:59PM PT

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Have more questions? Email [email protected] and I'll get back to you ASAP.