[LIMITED SEATS!] ENROLLMENT OPEN FROM SEPT 30TH TO OCT 4TH ONLY
SEO SCHOOL™
A comprehensive, digestible, and tactical hybrid SEO (Search Engine Optimization) course for health and wellness entrepreneurs that will teach you everything you need to know about SEO so you can start ranking higher on search engines and get found by your ideal client without relying on social media and paid ads.
$997
Enrollment is open from September 30th - October 4th.
SEATS ARE LIMITED!
3-month payment plan available.
Why I created SEO School
The information and education that existed online before I created SEO School is not easily digestible by a health and wellness business owner and is mostly geared toward those who are techy and/or have the budget to hire a whole marketing team to manage their marketing and SEO.
I created SEO School because I wanted to help other health and wellness practitioners take advantage of the best FREE marketing solution that existed so they could capitalize on SEO without breaking the bank.
I was a PT practice owner who saw the value of SEO firsthand while building my practice and inside SEO School, I teach SEO the way that I would have wanted to be taught— a very bottom-line upfront approach with tactical and tangible steps that will help you learn everything you need to know about SEO so YOU can manage your SEO in 1-2 hours per week, rather than hiring an outside agency for a gazillion dollars per month.
This course is the best place to learn SEO if you are a health and wellness entrepreneur.
My Promise:
SEO School will teach you everything you need to know about search engine optimization (SEO) in a digestible, tactical, and relatable way so that you can learn concepts and strategies that are specific to your business that will allow you to develop a specific and targeted content plan, have a website that works while you sleep, and manage your SEO for yourself for the rest of forever.
This course is not a bait and switch where I show you how hard it is and how much work goes into it so that you give up and just hire me. After this course, the goal and expectation is that you can do everything yourself.
SEO School makes taking the steps needed to show up on Google easy. Even for those who "aren't tech-savvy".
I would bet that you've heard of SEO before (or you likely wouldn't be looking into this course), and have been told you need to "do your SEO".
But with all of the information out there, it can be easy to feel overwhelmed by SEO and understand where to start, how to do it correctly, and how to know exactly what to prioritize. Not to mention, there isn't much information that is specific to health and wellness businesses.
And when it comes to techology, you may not feel comfortable doing more edits than changing a few text boxes and photos on your website. Beyond that? No, thank you! Even the most "simple" SEO guides you find online are stuffed with a ton of complicated tech terms and are confusing.
I get it and I've got you.
SEO School will cover my EXACT method for health and wellness professionals to get started with, manage, and crush search engine optimization in a super digestible and relatable way.
This is SEO for health and wellness small business owners who want to understand and manage their SEO in-house and use that knowledge to show up on Google for their ideal client.
Daniela Spear
Owner of Remade Wellness — @daniela.spear | www.remadewellness.com
"Marketing can feel like such a huge task when you don’t know what words to use to attract your ideal clients. SEO School is THE resource for gaining clarity on how to reach your people. Lex shows you exactly how to do keyword research so that you can be confident you are finding the words that your clients are also using - this makes it easier for them to find YOU. And once your SEO strategies are implemented, it keeps doing the work for you! Six months of content and support directly from Lex for a lifetime of a self-working marketing strategy, SEO School is an easy YES!
SEO School opened up an entire new world of marketing for me - the magic is in the words. Lex does an incredible job of taking a complicated subject and makes it easy to understand and implement into your website. And the best part is that this resource is the resource that keeps on giving. While I am still new to the SEO world, I am confident that I have set myself and my website up for future clients to find me - which just contributes to the success of my business. For the immediate moment, SEO School really helped me to niche down on the language I use on my website and marketing efforts so that clients can find me. Best of all, I have more confidence navigating my own website and all the analytics behind the scenes AND I am actually excited to share my website with clients!""
Katie Pajerowski, PT, DPT
Owner of Ascend PT & Wellness
@katie_ascendpt
"This may sound cheesy or hyperbolic, but I truly think that SEO School is one of the most valuable investments I've made in my PT practice since I started it last year. The content is so well-organized, with very practical applications, and Lex is a fount of knowledge (and patience) who goes above and beyond to help navigate all the questions around websites and SEO. As a small solo practice in an area with lots of healthcare providers, I had almost given up on the idea of getting any inquiries on my website through Google search. Now, even having implemented only a few of the strategies from the course thus far, I have already seen a shift in patients' ability to find me online, and I feel so much more confident around being able to continue to manage and improve upon my practice's online presence."
Surabhi Veitch, PT, FCAMPT
Pelvic Physio & Mentor
@thepassionatephysio
"SEO School is a game-changer and must-do for anyone who runs a business (I run an online business)! It's jam-packed with so much valuable info on nailing down your niche, discovering the keywords people are searching for, and creating tailored content (blogs, Instagram posts, podcasts, YouTube videos etc). Lex also teaches all the tech/website stuff that goes behind this including the importance of backlinks, naming photos on your website, using key descriptors and Google Analytics/Google Search Console. Lex finds a way to make this all interesting, taking us step-by-step, and answering EVERY question we have! I'm grateful that I have this info to go back to and to review. A few weeks after SEO school, I got my first client who found me through a Google Search (she's my ideal client too!) and it makes me so happy to already see the benefits of SEO school!"
Beth Drayer MS ATC
Owner of Beth Drayer Movement
@BethDrayerMovement
"I knew SEO was going to be important and challenging for me as I built a new website for my business. I actually did this simultaneously (thankfully) so I wouldn't have to go back and change everything to make it SEO compliant. Dedicating a couple hours a week to work through the modules and then implement was the best strategy for me. If I got stuck on something the FB group was great to get some quick answers and if I needed more we had a call once a month. The extra 3 months of calls was huge because things still came up and I was still implementing from the modules. This is a great course if you are going to undertake your own SEO. It's also super valuable if you are going to outsource it but should have an idea about what goes into keep up with SEO. Lex does a great job of chopping up complex ideas and making them easier to absorb and implement."
What’s Actually Included
10 comprehensive pre-recorded modules (released weekly) that cover every SEO principle you'll need to succeed.
The layout of the course is strategically designed to bring you through my step-wise process for SEO. We will start with the foundation of SEO and how to rank on Google and from there, each week will build on the last. By the end of SEO School, you will have learned and implemented all pieces of search engine optimization and know exactly what to do for ongoing SEO management.
Homework assignments throughout the course so you can practice and implement SEO strategies throughout the course.
Watching the modules is great, but actually implementing is where you will learn. I will give you homework assignments throughout the course that will ask you to directly implement the lessons you complete. These homework assignments are simply for your learning and will never be graded (you never have to show me them if you don't want to!) These action items end up becoming great talking points on our monthly Q&A calls.
Monthly live group Q&A calls for 6 months
Every month we will have one Q&A call that lasts between 1.5 to 2 hours where you can bring any questions you have regarding the course, your homework assignments, and SEO implementation. On the calls, I will answer every question you bring and give live demos when needed for optimal learning and feedback. Every Q&A Call is different but it's the perfect place to ask specific questions (aka personalized group coaching). These calls are always recorded and if you are unable to make the calls, you can submit questions ahead of time and I will answer them on the live call.
Lifetime access to a private Facebook community with over 100 members so you can ask questions and receive feedback.
The private SEO School Facebook group is full of other health and wellness entrepreneurs who have taken SEO School and are actively implementing what they have learned. You can ask questions and receive feedback from both them and myself between the live group Q&A calls as well as share your content for feedback (and everyone in the group is the most supportive!)
Lifetime access to the course itself, any updates I make to the course, the private Facebook community, and all group Q&A call recordings.
Yep! Lifetime access. Things change, update, and grow and you will always have access to these changes as I make them and upload them.
You can also rest assured that you can rewatch lessons as many times as you'd like for the rest of forever and catch up if you ever feel like you get behind during the course.
Exclusive discount on my one-hour coaching call built for SEO stats and recommendations
Yep. You’ll get $100 off any SEO stats & recs call with me, which is a personalized coaching call where I can dive into your specific website and statistics, make recommendations for you, and more. You’ll have access to this discount to use as many times as you would like.
ENROLL NOW
Dr. Joy Noble, PT, DPT, CMTPT/DN, PCES
Owner of Pelvic Pride Physical Therapy — @pelvicpride
"SEO School was one of the absolute best things I have ever done for my business! After having my business established, getting my systems in place and feeling ready for the next thing to set my business up for success I joined SEO School. I have followed Lex for a while, implemented all the things she shares and I loved how actionable each item was and lucky for me SEO School is the same way. It has helped me understand the behind the scenes of my website and my Google products and learn how to optimize everything I can. If I am already doing the work, it just makes sense to do it right the first time! Since starting SEO School our traffic on TRIPLED and I have seen an increase in leads from people finding my website on Google. SEO School is laid out in a very digestible way and Lex was there to answer any questions when I got stumped. I would recommend SEO School to anyone and everyone! If you are on the fence, just do it, you will learn so many different valuable lessons. Even if you decide not to do SEO yourself, you will still have valuable skills and knowledge about the inner workings of Google and how it pays attention to your website, blogs, podcasts, etc. If you are already doing the work, make sure it pays off!"
A look inside SEO School
I understand what you see as module content for SEO School will not mean much to you, as you haven't learned these concepts yet. But, for those who may be familiar with some of the terms related to SEO, I wanted to make sure you could have an inside look at what the course contains.
If you're unfamiliar with these words (totally to be expected, btw), the fun news is that you will be super familiar with everything you see here by the end of the course.
What we will cover in depth in SEO School:
- Exactly what SEO is and how you can start to rank on Google
- Narrowing down your niche and keywords so you can come up in Google searches made by your ideal client and specific niche
The in’s and out’s of technology that makes SEO management a breeze - The exact method I use to manage my clients’ websites to get them found online
- How to optimize your content so it can be found by Google
- Specific optimization strategies for websites, podcasts, blogs, and social media
- Strategies that work great for both local and digital businesses to succeed with SEO
Module 1: What is SEO?
SEO Background
Ranking Signals and How Search Engines Work
On-Page vs Off-Page SEO
Module 2: Keywords
What Is A Keyword?
Keyword Development Workshop
Keyword Development Tools
Keywords Summary + Next Steps
Module 3: Technology Set-Up
Introduction to the Tech Module
Google Search Console
Google Analytics
Ubersuggest
SEO Space
Module 4 Part 1: Content Development and Breakdown
A Word on Keywords
General Content Principles
Images
Videos
Links
Copy/Text/Formatting
SEO Titles and Descriptions
Module 5: Content Mediums
Websites
Website Example
Blogs
Podcasts
Social Media
Module 6: Local Businesses
Introduction
Google My Business
General Local Things to Consider
Module 7: SEO Tool Usage
Introduction
Google Search Console
Google Analytics
Ubersuggest
SEO Space
SEM Rush
Module 8: Advanced Concepts
Page Speed + Page Size
Mobile Compatibility
Schema Markup
Legal Stuff
Chat GPT
Module 9: Wrapping It All Up
Summary and What to Do Next
Module 10: Bonus Material + Continued Add-Ons
Updated Brand Photography Guide
Assessing Stats and What to Write Next
Continued Add-Ons over time
Community Call Recordings
This module includes all previous call recordings and will house all future call recordings.
...and yes, you will have access to all of the content within SEO School forever, including all updates I make.
Who is SEO School for?
This course is perfect for you if:
- You’re looking for a FREE marketing solution (yes, it’s totally FREE to optimize for Google and capitalize on SEO) for your brick-and-mortar or online business
- You know you need to get started with SEO in some capacity but aren’t sure where to start and feel overwhelmed with even the thought of trying to figure it out by yourself
- You want to better understand SEO concepts so that you can start to implement strategies without feeling overwhelmed
- You can’t afford an SEO agency for 1000+ dollars a month (btw, that's on the low end for an investment and you definitely do not need an agency to get results!)
- You would love a recipe for content creation and content optimization so you can narrow down your niche and come up when your ideal client searches your service or specialty
- You want to save time and money by learning the most direct approach for SEO for health and wellness businesses
- You understand that SEO is a time and effort game rather than an "overnight success".
Some actual results from using the methods I teach in SEO School
(yes, your personal results may vary and these results don’t guarantee you the same).
Brick & Mortar Business | Yoga Studio
Online Business | Menopause Coach
Brick & Mortar Business | Physical Therapy
Online + Brick & Mortar | Physical Therapy & Coaching
Online Business | Scoliosis Specialist
Brick & Mortar | Pelvic Health PT
Brick & Mortar | Physical Therapist
Brick & Mortar | Chiropractor
How SEO School Will Work and What Exactly the “Hybrid Model” Means— In Short: Self-Led + Live Q&A
01. ACCOUNTABILITY WITHOUT THE OVERWHELM
The course is built with 10 self-led modules that you can complete on your own time but will be released over the course of 8 weeks. The modules will be released over time to keep you accountable without overwhelming you because I understand the time commitment needed for this course. And if you "fall behind", it's all good— you have access to the content forever and access to live support calls for 6 months! If you finish the content week by week, you will have over three months of revisiting modules and more implementation time before the last live call (in other words, you have a ton of support as you continue to put your plan into action.
02. OVER 6 MONTHS OF DIRECT SUPPORT FROM ME
We will have LIVE Q&A calls 1x/mo for 6 months. If you are unable to make the live calls, you will be able to submit questions for me to answer live on the Q&A calls. At this time, all Q&A calls will be held on the first Wednesday of the month at 4PM PST/7PM EST. The calls are always recorded and if you can't make it live, you can submit questions prior to the call for me to answer on the call. The dates for the live calls are: 10/6 (Bonus intro call!), 11/6, 12/4, 1/6 (Monday, as 1/1 is NYD), 2/5, 3/5, and 4/2. If you do the math on this, it's actually SEVEN months of support from me. I promise, the group calls are super personal and I will answer every SEO question you have.
03. LIFETIME ACCESS TO THE PRIVATE SEO SCHOOL COMMUNITY
You will always have access to the private Facebook community to ask questions (over 150 active members) and get feedback from me and the rest of the group.
You've Got Questions, I've Got Answers
Do I have to be a health and wellness professional?
What's the difference between this course and hiring you to do my SEO?
Do you need to have a website?
If I have a website and it isn't hosted on Squarespace, is this for me?
When are the calls and what if I can't make the calls?
Do I need to be techie?
Do you have a refund policy?
Will you run this again?
You mention “paid ads”. Are we covering and running these?
How fast will I see ROI?
I have more questions, who can I reach out to?
Are you guaranteeing that I will rank on Google?
You may be wondering if you are ready for SEO School and I want to leave you with this:
At its heart, SEO is all about establishing good habits, getting started early (think investing), and creating quality content for your ideal client. There is never a "bad" time to start investing your time into learning SEO principles and optimizing your website and content for search engines (and don't forget— even if you don't have a website now, learning these principles will help you start off on the right foot as you build your website in the future).
SEO is just like investing, if we do not play the game early and often, we will not have a chance to win.
Return on investment for SEO is different for everyone. For those I work with, visibility on Google and learning how to create quality content for their ideal client is simply creating one more touch point for their ideal client as a way to start or continue building trust and a way to give their ideal client consistent wins. As business owners, we know that someone may be introduced to our content today but buy from us two years from now. We don't own a product store, this isn't an Instagram ad for a sweatshirt.
But having that visibility gives you the opportunity to build trust over time and be THE resource for that person aka your ideal client.
SEO School goes well beyond the technical component of SEO and focuses more on content creation and how to become a credible and binge-worthy source for your ideal client through useful and useable content.
So if you're wondering if you're ready, it truly is never too early to learn the skills and habits you learn in SEO School, because it is never too early to invest in things that will help build trust for your ideal client.
Ready to do this?
Enroll in SEO School by choosing an option below — pay in full or enroll in a payment plan.
Enrollment closes this Friday, 10/4 @ 11:59pm PT. We officially start on October 6th and enrollment won't open again until late Fall of 2025.
Please note: A 5% increase has been added for the payment plans secondary to increased transaction fees and administrative costs.
Enrollment closes on Friday, October 4th at 11:59 PM PT
Still not sure if SEO School is a great investment? I asked previous SEO School students the following question: "What's one thing you would want someone who is on the fence about taking SEO School to know?"
Here's what they said:
"If you are on the fence, just do it, you will learn so many different valuable lessons. Even if you decide not to do SEO yourself, you will still have valuable skills and knowledge about the inner workings of Google and how it pays attention to your website, blogs, podcasts, etc. If you are already doing the work, make sure it pays off!"
—Dr. Joy Noble, PT, DPT, CMTPT/DN, PCES
There are a million little tricks (things you've probably been doing wrong on your website) that you'll learn, and those definitely help. But, it's much more than that. Learning SEO will empower and refine the way you think about your brand, your messaging, and how you talk about what you do.
—Addie deHilster
This is very practical, applicable info, with some real-time tutorials, and simple instructions for things you need to do on your own outside of the course. Also, I think it would be valuable regardless of where you are in your business - I signed up for this when I was almost a year in and already had a website, but I think you could get a lot of value out of this as a long-term business owner or a very new one with no website yet. I also think it seems very scale-able to your own level of tech-savviness.
—Katie Pajerowski, PT, DPT
Definitely take it! I wish I knew this info earlier in my biz - this helped me get clear about my niche, my IG content, and my website. It also helped me understand why it's important to have a specific niche! Didn't understand it til taking SEO course!
—Surabhi Veitch
There’s a good chance that you already know me, but in case you don't, here you go:
I'm Lex, the founder and CEO of Lex Lancaster Creative Co. and I provide executive and creative solutions for health and wellness entrepreneurs. As a Doctor of Physical Therapy with a passion for technology and systems, I absolutely love providing tailored and innovative strategies to help health and wellness businesses thrive through personalized, done-for-you tech solutions.
I've helped countless entrepreneurs free up their valuable time and streamline and grow their businesses by helping them build smart systems, run successful launches, and create websites of their dreams.
Have more questions? Email me at [email protected] and I'll get back to you ASAP.
